ANASTACIA
DEVLIN

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RIBBON 



TIMEFRAME

12 weeks
Fall 2025

AREA

App Design
UI/UX Design
ROLE

Co-designer
CREDIT

Co-designer: Thomas Rimsa





BACKGROUND

Young donors and volunteers want to support causes that resonate with them, but struggle to verify organizations’ credibility and aren’t kept in the loop with causes they interact with. Similarly, non-profit organizations want to reach audiences that care about their mission, but are limited in resources for outreach and discoverability. 



JOURNEY MAPS




PAIN POINTS

After creating journey maps for both sides, the most significant issues were evident. Many of the issues experienced by donors and non-profits relate to credibility, participant retention, and outreach expansion.



DESIGN STATEMENT





IDEATION




GRAYSCALE ITERATION




USER FLOW 





FINAL PROTOTYPE