Anastacia Devlin
Anastacia
Devlin
Ribbon
Bridging the gap: donors and non-profits
Role
UI/UX Designer
Brand Designer
Timeframe
12 weeks
Team
Thomas Rimsa
people struggle to get involved with causes they care about
Donors are concerned most with credibility and the struggle to find organizations they care about.
Organizations lack the resources to market towards audiences that support their mission.
Both sides struggle in the post-interaction stage that is meant to keep donors updated with the organization’s progress.
Areas of Opportunity
Finding an Organization
Determining Credibility
Volunteering/Donation
Interaction Experience
Resolution
Organization Discovery
Mission Resonation
Establishing Connection
Determining Credibility
70% of donors find causes to support through word of mouth
Social media platforms are quick, familiar, high-volume streams of what other people are doing right now.
Ribbon allows you to find and contribute to credible organizations without distracting you from why you opened the app in the first place.
Why a social platform?
clearing visual clutter through user testing
After initial ideation, we received feedback that our wireframes had “too much noise.” As we refined our design and moved forward, our goal was to simplify wherever we could without losing content.
“I’m gonna scroll [on my phone] anyway, I might as well be doing some good”
Comments during user testing supported the social platform format. Test users described the Home Page as easy to use and helpful for seeing what causes other people support.
To amplify that “word of mouth” affect, we added visibility for which organizations your friends follow and support.
Home Page
Midtown Assistance Center
Thank you all for coming!!
This past weekend...
October 29
Tjrimsa, ADevlin reposted
Your next donation is only a few clicks
Click “Donate Now!” to donate to the non-profit of your choice. The donation screens are auto populated with your list of non-profits, common donation amounts, and suggested recurrences.
Users also have the opportunity to search for organizations, select custom donation amounts and recurrences, and leave a message for the non-profit to see.
Donate Now
Your Monthly Goal : $20
Only $6 dollars left to complete your goal!
Donate Now!
End of Year Giving Challenge
New Year Gala
Holiday
Give-a-thon
Snow Day at
Hope ATL
Fulton County Walk-a-thon
Helping Hands Atlanta
Holiday
Giving Challenge
Rise Against Hunger December
Your Challenges
December Challenges
Suggested Challenges
Thanksgiving with InTown
Winter Spotlight with MAC
Atlanta Local Giving Challenge
Midtown Giving Group
Holiday
Giving Challenge
At Midtown Assistance Center, we want to say thank you for all your help this year. That’s why, for the month of December, we...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque accumsan quam velit, et facilisis arcu auctor a. Mauris sit amet risus a tincidunt accumsan non vel mi. Suspendisse vitae est a lorem suscipit commodo id volutpat nisl. Phasellus id magna vel nisl lacinia maximus.
9:41
Nov. 30 - Dec. 31, 2025
Winter Spotlight with MAC
Winter Spotlight Ribbon
1.5K members
$600 dollars raised
4 People you know are active
Join Now!
How can you help?
Challenge Details
Ribbon
Activity
1.5K members
$600 dollars raised
4 People you know are active
Activity
Winter Spotlight Ribbon
Ribbon
join challenges to work towards your goal
Interviews with donors and volunteers helped us understand that not everyone wants to broadcast when they make a donation. We tasked ourselves to find a way to make sharing your contributions discrete but impactful.
Challenges help incentivize users to get involved with organizations they follow and share their involvement without pressure.
Challenges
Find past payments with donation history
Set a balance for your recurring payments
Intown Cares
MAC
MAC
Nov. 4
Nov. 1
Oct. 23
Donations
$10
$5
$5
subscriptions that end when you decide
40% of users complained of recurring payments that they lost track of.
Stay on top of your contributions by managing your Ribbon Wallet. Giving plans and subscriptions help your donation habits without over-spending.
Wallet
At Midtown Assistance Center, we want to say thank you for all your help this year. That’s why, for the month of December, we...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque accumsan quam velit, et facilisis arcu auctor a. Mauris sit amet risus a tincidunt accumsan non vel mi. Suspendisse vitae est a lorem suscipit commodo id volutpat nisl. Phasellus id magna vel nisl lacinia maximus.
9:41
Nov. 30 - Dec. 31, 2025
Winter Spotlight with MAC
Winter Spotlight Ribbon
1.5K members
$600 dollars raised
4 People you know are active
Join Now!
How can you help?
Challenge Details
Ribbon
Activity
Ribbon makes giving simple
Anastacia Devlin
Ribbon
An online social platform designed to connect
non-profit organizations
with donors and volunteers.
Role
UI/UX Designer
Brand Designer
Timeframe
12 weeks
Team
Thomas Rimsa
Bridging the gap: donors and non-profits
people struggle to get involved with causes they care about
Donors are concerned most with credibility and the struggle to find organizations they care about.
Organizations lack the resources to market towards audiences that support their mission.
Both sides struggle in the post-interaction stage that is meant to keep donors updated with the organization’s progress.
Areas of Opportunity
Finding an Organization
Determining Credibility
Volunteering/Donation
Interaction Experience
Resolution
Organization Discovery
Mission Resonation
Establishing Connection
Determining Credibility
70% of donors find causes to support through word of mouth
Social media platforms are quick, familiar, high-volume streams of what other people are doing right now.
Ribbon allows you to find and contribute to credible organizations without distracting you from why you opened the app in the first place.
Why a social platform?
clearing visual clutter through user testing
After initial ideation, we received feedback that our wireframes had “too much noise.” As we refined our design and moved forward, our goal was to simplify wherever we could without losing content.
“I’m gonna scroll [on my phone] anyway, I might as well be doing some good”
Comments during user testing supported the social platform format. Test users described the Home Page as easy to use and helpful for seeing what causes other people support.
To amplify that “word of mouth” affect, we added visibility for which organizations your friends follow and support.
Home Page
Midtown Assistance Center
Thank you all for coming!!
This past weekend...
October 29
Tjrimsa, ADevlin reposted
Your next donation is only a few clicks
Click “Donate Now!” to donate to the non-profit of your choice. The donation screens are auto populated with your list of non-profits, common donation amounts, and suggested recurrences.
Users also have the opportunity to search for organizations, select custom donation amounts and recurrences, and leave a message for the non-profit to see
Donate Now
Your Monthly Goal : $20
Only $6 dollars left to complete your goal!
Donate Now!
End of Year Giving Challenge
New Year Gala
Holiday
Give-a-thon
Snow Day at
Hope ATL
Fulton County Walk-a-thon
Helping Hands Atlanta
Holiday
Giving Challenge
Rise Against Hunger December
Your Challenges
December Challenges
Suggested Challenges
Thanksgiving with InTown
Winter Spotlight with MAC
Atlanta Local Giving Challenge
Midtown Giving Group
Holiday
Giving Challenge
At Midtown Assistance Center, we want to say thank you for all your help this year. That’s why, for the month of December, we...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque accumsan quam velit, et facilisis arcu auctor a. Mauris sit amet risus a tincidunt accumsan non vel mi. Suspendisse vitae est a lorem suscipit commodo id volutpat nisl. Phasellus id magna vel nisl lacinia maximus.
9:41
Nov. 30 - Dec. 31, 2025
Winter Spotlight with MAC
Winter Spotlight Ribbon
1.5K members
$600 dollars raised
4 People you know are active
Join Now!
How can you help?
Challenge Details
Ribbon
Activity
1.5K members
$600 dollars raised
4 People you know are active
Activity
Winter Spotlight Ribbon
Ribbon
join challenges to work towards your goal
Interviews with donors and volunteers helped us understand that not everyone wants to broadcast when they make a donation. We tasked ourselves to find a way to make sharing your contributions discrete but impactful.
Challenges help incentivize users to get involved with organizations they follow and share their involvement without pressure.
Challenges
Find past payments with donation history
Set a balance for your recurring payments
Intown Cares
MAC
MAC
Nov. 4
Nov. 1
Oct. 23
Donations
$10
$5
$5
subscriptions that end when you decide
40% of users complained of recurring payments that they lost track of.
Stay on top of your contributions by managing your Ribbon Wallet. Giving plans and subscriptions help your donation habits without over-spending.
Wallet
At Midtown Assistance Center, we want to say thank you for all your help this year. That’s why, for the month of December, we...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque accumsan quam velit, et facilisis arcu auctor a. Mauris sit amet risus a tincidunt accumsan non vel mi. Suspendisse vitae est a lorem suscipit commodo id volutpat nisl. Phasellus id magna vel nisl lacinia maximus.
9:41
Nov. 30 - Dec. 31, 2025
Winter Spotlight with MAC
Winter Spotlight Ribbon
1.5K members
$600 dollars raised
4 People you know are active
Join Now!
How can you help?
Challenge Details
Ribbon
Activity
Ribbon makes giving simple