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TRANSLOC APP AUDIT



TIMEFRAME

2 weeks
Fall 2025

AREA

UI/UX Design
App Redesign
ROLE

Designer
CREDIT

Advisor: John White





BRIEF

Conduct a strategic UX audit of an existing digital product (website, app, or service) and develop a high-level redesign proposal grounded in UX strategy. Assess how well the product aligns with user needs, business goals, and market context—and propose improvements with a strategic lens.  




TOPIC SELECTION




COMPARATIVE ANALYSIS

Georgia State University and University of Georgia have respective bus apps they use: Passio Go! and UGA Mobile




KEY FEATURES AND INSIGHTS





PAIN POINTS





USER FLOW - Original





USER FLOW - Revised





FINAL REDESIGN