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ROYAL PROCESSION EXHIBIT



TIMEFRAME

2 weeks
May 2025

AREA

Exhibit Design
Graphic Design
ROLE

Graphic Design
Animation
CREDIT

Co-Designers: Jett Lopez, Sarah Galloway, Mandy Le

Advisors: Hunter Spence, Dr. Eunsook Kwon






BACKGROUND

The College of Design at Georgia Tech hosted guests from the University of Korea for a brief forum in May of 2025. Department chair Dr. Eunsook Kwon felt the Interactive Media Zone could be used to welcome guests by showing student’s work on the Royal Procession of the Joseon Dynasty. 
TASK

Create an exhibit that depicts the royal protocols of the Joseon Dynasty, highlighting banchado (paintings) of the emperor’s procession through Korea. 



VISUAL DIRECTION

The initial moodboards for this project centered around Korean snack packaging, Korean architecture, and Uigwe (collection of royal protocols - including banchado). 

Snack Moodboard  Architecture Moodboard    Uigwe Moodboard

The Korean architecture moodboard was chosen because of the simple geometry and darker color palette. These features would best suit the backdrop of the exhibit because of how they illuminate the banchado while adding a subtle nod to the longstanding art of munsal (korean latticework). 




FINAL BACKDROP

The exhibit features 8 panels of banchado, depicting the royal procession of the emperor through Korea, and a painting of hanbok weaving. The curve of the screen features the title and fades between the outline of the Hwaseong fortress and outlined drawings of traditional hanbok.

FINAL TOUCHSCREENS

The touchscreens (not pictured) on the left side of the IMZ explain the royal procession seen in the banchado. Touchscreens on the right side of the IMZ explain the process of making hanbok and their cultural significance.

Although the IMZ can be used as an interactive exhibit, the Royal Procession exhibit not interactive. Instead, the backdrop is animated to create a subtle floating appearance of the banchado and hanbok paintings. Four of the touchscreens are animated as well to “flip” between pages describing the banchado.




FINAL EXHIBIT