Anastacia
Devlin
Black Diamond Motion Graphics
Embedding brand voice into environments
Role
Motion Designer
Timeframe
2 weeks
Team
Solo Project
As art of this sprint, I put together a quick mood board of Black Diamond to get a feel for the tone of their brand.
Understanding the brand at a glance
Mapping a plan for animation
Before
After
Before animating, I created still frames for some of the animations I was planning to create. This helped me source the kinds of videos I wanted to use and stay organized.
Putting the brand into the buying process
Once created, I used the motion graphics to mockup how the animations would be used in a store. The goal was to emulate the voice of the brand while viewing the products.
Anastacia Devlin
Black Diamond Display
Applying brand voice in the shopping experience through store display graphics.
Role
Motion Designer
Timeframe
2 weeks
Team
Solo Project
Embedding brand values into environments
Understanding the brand at a glance
Mapping a plan for animation
Before animating, I created still frames for some of the animations I was planning to create. This helped me source the kinds of videos I wanted to use and stay organized.
Putting the brand into the buying process
Once created, I used the motion graphics to mockup how the animations would be used in a store. The goal was to emulate the voice of the brand while viewing the products.
